Why Your Website Might Look Stale: Caching Explained Print

  • caching, hard refresh, editing, performance
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What caching is

Imagine a restaurant where the chef writes out the full menu by hand for every single customer. It would always be accurate, but painfully slow. Instead, the restaurant prints a stack of menus in advance and hands one to each guest. That is caching: your website keeps a ready-made copy of each page so it can hand it to visitors instantly, rather than rebuilding the page from scratch every time. It is one of the main reasons your site feels fast.

Why your edit is not showing

The trade-off is that a printed menu can be slightly out of date. If the kitchen changes a price, guests keep seeing the old menu until the new batch is printed. In the same way, when you edit a page on your site, some visitors — including you — may briefly keep seeing the saved copy from before your change. There are two layers involved: the website keeps its own saved copies, and your web browser keeps another set on your computer. Both normally refresh on their own within minutes.

How to see the newest version

  • Do a hard refresh. This tells your browser to fetch a fresh copy instead of reusing its saved one. On Windows, press Ctrl+Shift+R. On a Mac, press Cmd+Shift+R.
  • Try a private window. Open the page in an incognito or private browsing window, which ignores your browser’s saved copies.
  • Check another device. Your phone — with wifi turned off, so it uses mobile data — is a good second opinion.

One reassuring detail: because the stale copy often lives in your own browser, it is common for your visitors to see the updated page before you do. Seeing an old version yourself does not necessarily mean everyone else is seeing it too.

If it still looks stale

An edit should never stay hidden for long. If you still see the old version an hour after making a change — even in a private window — something is stuck, and we can clear it from our side in a couple of minutes. It is a routine fix, not a sign anything is wrong with your work.

Still seeing the old version after an hour? Open a support ticket and we will clear the cache for you.


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