Average Likability of Ads: Online Episodes vs. Television Broadcasts


Blue: 28% Average likability of online video ads in full episode streams.


Red: 15% Average likability of ads during broadcast television.

General Recall: Measured Effectiveness

Purple: 40% Video Ads in TV Shows Online.
Red: 31% Video Ads in Short Form Online Video.
Green: 29% TV Commercials in Broadcast.

Online Video Ads or Television Ads: Which is More Memorable?

Green: 40% Average of Online Ads found Memorable.
Blue: 20% Average of Television Ads found Memorable.

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