Charts

Average Likability of Ads: Online Episodes vs. Television Broadcasts

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Blue: 28% Average likability of online video ads in full episode streams.

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Red: 15% Average likability of ads during broadcast television.

General Recall: Measured Effectiveness

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Purple: 40% Video Ads in TV Shows Online.
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Red: 31% Video Ads in Short Form Online Video.
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Green: 29% TV Commercials in Broadcast.

Online Video Ads or Television Ads: Which is More Memorable?

Green: 40% Average of Online Ads found Memorable.
Blue: 20% Average of Television Ads found Memorable.

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