GOOGLE ADS MANAGEMENT

Google Ads that bring in customers — run by the people who already look after your website.

We set up and manage Google Local Services Ads and Google Search Ads for small businesses. Clear monthly pricing, no long contract, and your ad budget goes straight to Google — never through us. Because we also run your website, your ads land on pages that work and every call or form is tracked.

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Most small-business ad accounts quietly waste money.

Broad keywords show your ad to people who will never buy. Nobody adds the “free”, “jobs” and “how to” searches that eat the budget. Ads point at the homepage instead of a page built to turn a visit into a call. Google’s automatic “recommendations” quietly raise the budget. And nobody can say which ad brought in which customer.

We fix those things first, then watch the account every week so it stays fixed.

WHAT YOU GET

What’s included.

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The right kind of ad

Local Services Ads if your business qualifies — you pay per lead, not per click. Search Ads for everything else. We tell you which fits before you spend anything.

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Keywords that match buyers

Specific keywords chosen for people ready to hire you, not broad matches that bring in browsers.

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Weekly search-term cleanup

Every week we read what people actually searched and block the ones that waste your money.

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Tracking that counts customers

Calls and form submissions tracked as results, so you see cost per lead — not just clicks.

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Junk leads disputed

On Local Services Ads, wrong-number and spam leads can be refunded by Google. We file the disputes for you.

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A plain monthly report

Spend, leads, cost per lead and what we changed — in a few lines you can read in a minute.

HOW IT WORKS

A short conversation, then we do the work.

1. Tell us what you sell and where. We look at your business, your website and what competitors pay, and tell you honestly whether ads are worth it — and at what budget.

2. We build it. Search Ads are usually live within a week. Local Services Ads include Google’s own screening (license, insurance, background check), which takes Google one to three weeks.

3. We watch it. Weekly cleanup, junk-lead disputes, and a monthly report. Pause any time — slow season, a full schedule, whatever you need.

PLAIN TERMS

What we promise.

  • ✓  You pay Google directly. Your ad budget is charged to your own card by Google. We never hold or mark up your ad money.
  • ✓  Month to month. No contract. Cancel any time and keep your ad account and everything in it.
  • ✓  We’ll tell you if ads aren’t worth it. Under about $500 a month, Search Ads rarely pay off — we’ll say so and suggest Local Services Ads or SEO instead.
  • ✓  No surprise changes. Google’s auto-apply recommendations stay off. Budget changes only happen when you approve them.
PRICING, PLAINLY

Two kinds of ads. Clear prices for both.

PAY PER LEAD
Local Services Ads
$75/month to manage
$150 one-time setup
  • ✓ Google screening paperwork handled
  • ✓ Profile, service areas and hours set up
  • ✓ Junk leads disputed for refunds
  • ✓ Monthly report
Suggested ad budget: $300–$500/month, paid by you to Google
PAY PER CLICK
Google Search Ads
$175/month to manage
while ad spend is up to $1,000/month; 15% of spend above that
$350 one-time setup
  • ✓ Keywords and negative keywords
  • ✓ Ad copy written and tested
  • ✓ Call and form conversion tracking
  • ✓ Weekly search-term cleanup
  • ✓ Monthly report
Suggested ad budget: $500+/month, paid by you to Google

Already a Growth or Managed Site Care client? Setup is free.  ·  Need a page built for your ads? A dedicated landing page starts at $450 — ads sent to a homepage waste money.

WHO IT’S FOR

Small businesses that want customers, not clicks.

Websites and marketing for small businesses since 2010. Based in Sacramento, California — working with businesses nationwide.

Contractors and home services

Painters, builders, cleaners, landscapers and more — often a fit for pay-per-lead Local Services Ads.

Practices and professionals

Health, therapy and legal ads have extra Google policies. We handle the requirements and keep the wording within them.

Our website clients

We already know your site, so ads land on pages that work. Growth and Managed Site Care clients get setup free.

ARE GOOGLE ADS RIGHT FOR YOU?

Tell us what you sell and where. We’ll give you an honest answer.

Your business, your website and your service area are plenty. We’ll reply within one business day with which kind of ads fits, a realistic budget, and what you could expect — or tell you plainly if ads aren’t worth it yet.

Prefer email or phone? josh@dependentmedia.com · (775) 238-3425