Charts
Average Likability of Ads: Online Episodes vs. Television Broadcasts
%
Blue: 28% Average likability of online video ads in full episode streams.
%
Red: 15% Average likability of ads during broadcast television.
General Recall: Measured Effectiveness
Online Video Ads or Television Ads: Which is More Memorable?
Green: 40% Average of Online Ads found Memorable.
Blue: 20% Average of Television Ads found Memorable.